Creating something new in a thriving marketplace is always a difficult task, whether it is a revolutionary new design or the re-working of a proven formula, getting the combination of components right is the key to success. In order to succeed it takes a vast amount of knowledge of the current market, a proven heritage of quality workmanship and a vision of how to create something revolutionary and unseen. New products must shake up the current market, make the competition think and make customers feel as if they've found the missing part of their lives, an eye opening realisation of something they feel they must have.
When YDA were approached by Alexander’s Horseboxes to create their new range of luxury horseboxes and Motorsport transportation it was essential that the formula was right from the very beginning. As a private customer of YDA, the managing director of Alexander’s Horseboxes knew he was coming to the right place. The previous design creations for his home were just the inspiring unique and revolutionary design that he knew was needed for the static and uninspiring interior offerings on the current horsebox marketplace. The brief was simple; to create a luxurious and unique quality horsebox interior for a new range of game changing vehicles. Through their acquisition of Lehel UK, Alexander’s Horseboxes had the knowledge and manufacturing backing from the finest coachbuilders in the world. A family run century old company using traditional construction methods combined with a passion for ingenuity and innovative creations meant that any design would be built to the best standard.
As relative novices in the world of horses and horseboxes, a crash course initial meeting provided us with the ins and outs of the compact solutions and limitations for the size of the interior. But once the plans had been sent we were in our element. The plan from the outset was always the same; creating an unrivaled eye-opening luxury interior drawing on equine influences yet showcasing the finest quality materials available in today’s market - in effect, to bring a slice of YDA to the world of luxury transportation. The interior had to be decadent and glamorous yet functional and durable, be easy to circulate and include clever touches and ingenious storage solutions. It had to be just enough of clever packaging and providing the essentials for everything a user would need, yet create a game changing mix of sumptuous comfort and inspiring design to present the market with a game changing product.
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The design direction was rustic yet glamorous, a blend of natural textures and urban influences seamlessly portrayed alongside the finest materials and fabrics of the highest quality and finishes. Subtle suggestions of the equine roots were also vital to ensuring the project remained true to its roots, a luxury twist on the traditional form of horse paraphernalia and influences. A chance to bring to the clients a familiar hint of their trade or hobby, yet packaged in an opulent environment that they could previously only dream of. A real example of the most luxurious home surroundings packaged into a bespoke habitable vehicle like never before.
Many a layout and configuration came and went before the final positioning was finalised, a clever compilation of slide-out functionality meets ingenious storage solutions and packaging. This enables the vehicle to accommodate up to 6 occupants to sleep in comfort, yet provides them with all the creature comforts that would put most houses to shame. For such a compact area the possibilities were surprising to say the least; air conditioning, sky television, cinema surround sound, central heating, Wi-Fi and games consoles were all neatly tucked away, that’s as well as full cooking facilities including dishwasher, fridge, hob, oven, microwave and even a coffee machine. The list went on; full sized shower, basin, vanity unit, WC, towel rail, robe hooks and storage options made up just the bathroom, in the hallway there was enough wardrobe space to accommodate even an avid fashion fan and there was still enough space in the rear of the truck for 6 horses in full comfort. The concept of a horsebox was beginning to feel more like The Tardis on wheels with so much to offer on the inside.
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As the horsebox was to be used as an example of the bespoke creations that Alexanders Horseboxes and Lehel could accomplish, it was an opportunity to create something very special when it came to fixtures and finishes. Over 60 square metres of the finest Italian veneers adorned the interior walls with a further 30 metres of complimenting veneer creating the custom kitchen installation. Italian leathers, usually used to adorn the finest exotic supercars, created the custom fluted seating in the lounge, coupled with trims made from faux pony hair on hide and luxury patent leather faux crocodile skin. The same leather, diamond stitched and quilted reminiscent of the most luxurious top marque cars, created the sleeping quarter ceiling above the drivers cab, and above the bathroom/hall area, providing compact yet opulent sleeping areas.
In the bathroom, the bespoke nature of the project continued with Swarovski crystal drawer handles and Danish designer brassware finished in luxurious black chrome. This teemed with the finest Italian glass mosaic scattered with white gold inlays in the shower area created a haven any user would happily get lost in. Subtle luxurious yet industrial influenced tiled flooring finished a bathroom and shower experience that would put most spas or homes to shame. Although space might be at a premium, we were determined to ensure that only the finest quality materials and products were used to complete the ethos of a ‘game changing’ offering.
Upon entering the horsebox the user is greeted with a bespoke floor inlay, proudly displaying the manufacturer and immediately presented with a sense of the unique offering within. A subtly lid doorway features the custom leather strap umbrella/walking stick holder, a design thoughtfully created using materials invoking thoughts of saddles and traditional horse finery. The warm lighting continues to focus on the carefully selected detailing of the entrance hallway, with all the storage a show jumper or event rider could ever need. Full height wardrobe compartments with inlayed leather strap pattern vinyl panels continue the equine theme to the bespoke cabinetry upon entry.
These initial offerings are just the beginning, a chance to give the user an idea of the finishes within and the attention to detail that this game changing product has in store. The list of sumptuous materials and finishes is seemingly endless. No area was overlooked or remains untouched by the luxurious overhaul that the Horsebox has been given. Even the driver’s cabin is reminiscent of a sumptuous luxury car, with quilted and embroidered leather seating and diamond quilted headliner in the finest upholstery.
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The result is a product that we are very proud of. An area of Interior Design that we never could foresee we would venture into yet has opened up a whole new world of possibility. For the coachbuilders, Lehel, it is a chance to reinvent themselves once again as a market leader and a manufacturer at the very forefront of luxury transportation. For Alexanders Horseboxes, it is a whole new statement for the luxury Horsebox market; a vision of their future and a new platform for their high end customers. For YDA, it is a chance to shake up an untapped market; a chance to show new customers what we are capable of and the design talent we have to offer. We hope the venture is a sign of things to come and just the beginning of not only our collaboration with one of the biggest names in the business, but a chance to expand the YDA brand to different areas of Interiors and Design possibilities.
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